marketing

QR Codes for Writers

August 22, 2011

You’re probably seeing them everywhere now — weird little pixelated squares that seem like they’ll reveal an image if you stare cross-eyed at them long enough. They’re called QR codes (short for Quick Response), and they’re meant to be read by smartphones. You can download a free QR reader app to your BlackBerry, iPhone or [...]

Read the full article →

ARCs 101

July 15, 2010

ARC stands for Advance Reader Copy. ARCs can also called bound galleys, bound proofs, or uncorrected proofs. An ARC looks like a book, walks like a book and quacks like a book, but it’s not quite a book. It’s actually the bound proofs, printed as a test run so that the production team can do [...]

Read the full article →

Marketing Tips for the Introverted Author

July 1, 2010

Fans who see authors at signings and readings and conventions may not realize that authors — just like anyone else — can be introverted, can get stage fright, or can be uncomfortable approaching others or putting themselves in the limelight. It’s one thing for a book to get great acclaim; it’s another thing to squint [...]

Read the full article →