August 22, 2011
You’re probably seeing them everywhere now — weird little pixelated squares that seem like they’ll reveal an image if you stare cross-eyed at them long enough. They’re called QR codes (short for Quick Response), and they’re meant to be read by smartphones. You can download a free QR reader app to your BlackBerry, iPhone or [...]
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July 15, 2010
ARC stands for Advance Reader Copy. ARCs can also called bound galleys, bound proofs, or uncorrected proofs. An ARC looks like a book, walks like a book and quacks like a book, but it’s not quite a book. It’s actually the bound proofs, printed as a test run so that the production team can do [...]
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