publicity

ARCs 101

July 15, 2010

ARC stands for Advance Reader Copy. ARCs can also called bound galleys, bound proofs, or uncorrected proofs. An ARC looks like a book, walks like a book and quacks like a book, but it’s not quite a book. It’s actually the bound proofs, printed as a test run so that the production team can do [...]

Read the full article →

Marketing Tips for the Introverted Author

July 1, 2010

Fans who see authors at signings and readings and conventions may not realize that authors — just like anyone else — can be introverted, can get stage fright, or can be uncomfortable approaching others or putting themselves in the limelight. It’s one thing for a book to get great acclaim; it’s another thing to squint [...]

Read the full article →

Author Pages

October 15, 2009

If you are a published author, I strongly encourage you to go sign up for Amazon.com’s Author Central and create your author page. More than just a listing of your current works, author pages are designed to be a better-rounded promotional opportunity. You can put up a headshot, a biography, and link in your latest [...]

Read the full article →